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The Importance of SEO and Organic Search Listings

The Importance of SEO and Organic Search Listings

04 April 2016

Despite what you may have heard, search engine optimization (SEO) and organic search listings remain as important to the digital marketing success of any company as ever before. While the strategies used in successful SEO campaigns have changed over the years, the general idea is the same — improving your search engine ranking is one of the most important strategies to increase your inbound leads.

Here are a few of the biggest reasons why your business should make appropriate efforts to invest in SEO and organic rankings:

  • It’s going to remain important. SEO is not going to stop working at any time in the foreseeable future. While search engines do change their algorithms every now and then, the basic principles of ranks will continue to exist for quite a while, meaning this is a marketing endeavor that will stand the test of time.
  • It is economical. When you compare the costs of SEO to those associated with other common forms of digital marketing, such as pay-per-click (PPC) advertising, social media marketing or lead purchasing, SEO provides a significantly better ROI. While PPC might provide a better short-term boost to your sales and social media is outstanding for enhancing the customer relationships you already have, organic SEO is far and away the best, most cost-effective long-term digital marketing tool available in your arsenal.
  • Rise of local/mobile search. More people than ever before are conducting web searches from their mobile devices, especially searches based on local areas. Therefore, you shouldn’t only embrace mobile users with your web design — think about how they’re searching as well, and make it easier for them to find you via mobile searches.
  • Everyone else is doing it. While you don’t necessarily want to do everything your competitors are doing just for the sake of it, this is one area where you don’t want to be left behind. Just about all your competitors are certain to be performing SEO tasks, which means if you don’t follow suit, you’re going to fall vastly behind in terms of digital marketing performance.
  • Search engines have a huge presence. Approximately 80 to 90 percent of all customers now search for online reviews before they make a purchase decision, and this number is only increasing as time goes by. You want them to be able to find your business to learn more about your services so they feel comfortable buying from you.

IDMI.Net can help you increase your digital profile and search engine rankings. Contact us today for more information.

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