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The Importance of Responsive Web Design

The Importance of Responsive Web Design

05 July 2016

Responsive web design is one of the most important features a business can include in its website development in today’s world. It allows the layout of a site to easily change and adapt to the screen size being used to browse that site.

What makes this such an important feature? Consider the following benefits:

  • Greater flexibility. Considering how many people use both desktop and mobile devices to browse the Internet, having this sort of flexibility and responsiveness is extremely important to provide the best possible experience to users across all platforms.
  • More consistency. If a customer is browsing your site looking for information, they should be able to return on a different device later and easily find that information. This is why responsive design is preferable to mobile websites — mobile sites often pare down information to put into streamlined “mobile only” versions, but then they fail to provide the exact same experience to users as a result. Responsive design enables much more consistency.
  • Easier updating. By having a responsive design rather than a desktop and a mobile site, you only have to update the site from one location, rather than updating both the desktop and mobile sites. This saves a lot of time and headache that would otherwise be spent on trying to keep multiple sites up to date.
  • Better SEO. Google boosts the rankings of sites that are mobile friendly, which means sites that have a responsive design are more likely to rank well on the Internet. This means having a static site could actually be considered an SEO penalty under today’s search engine algorithms.
  • Future support. Responsive design makes it easy for you to support new devices in the future. Responsive designs easily scale up or down to fit the size of screens, and with devices constantly changing their screen sizes, this is an important feature to have at your disposal.

For more information about how to proceed with your new website, contact us today at IDMI.Net.

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