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Newsletters from IDMI.Net Can Transform Your Content Marketing

Newsletters from IDMI.Net Can Transform Your Content Marketing

31 January 2017

As you develop a content marketing campaign for your business, you must consider not just the content you will publish on your website and social media channels, but the content you will send directly to your customers. Email newsletters are one of the best ways to package direct-to-consumer content due to their simplicity and their ability to create conversions.

Here are just a few of the biggest reasons why newsletters can be such an important marketing tool:

  • Encourage action: Newsletters are one of the best ways to encourage your customers to take a particular action. They are most commonly used to promote events, showcase new products, share some important company or industry news and keep people updated in general. Every newsletter should have some sort of call to action that will likely point back to the website, building traffic and conversions.
  • Build relationships: Newsletter content is a little different than web or blog content, in that there is a more “personal” nature to it. You are sending messages directly to a customer’s private inbox. This means that if you strategize correctly, newsletters can be a great opportunity for you to build and strengthen relationships with your customers. Not only do they help you to stay in your customer’s worlds so to speak, but they also help your customers become more familiar with you as a brand and provide them with unique opportunities to take advantage of special deals and promotions.
  • Enhance your reputation: By sending out high-quality content and promotions, you will enhance your company’s reputation. As long as the content of the newsletter is interesting and useful, people will enjoy being subscribed to you.

What IDMI.Net has to offer

At IDMI.Net, we have a couple of services available to help you bring newsletters into your content marketing campaign.

One of these services is called Emma (, a way to easily send out newsletters to your subscribers. Through Emma you can develop your newsletter design, insert your content, target your campaigns based on customer behavior, deliver outstanding follow-up messages and much more. Basically, this tool has everything a business owner needs to get the most out of newsletters in their content marketing.

We are also pleased to offer high-quality copywriting services. These services are available for all forms of written copy, including newsletters. After all, content marketing without great content cannot be effective.

For more information about developing an outstanding newsletter and then using it effectively, we encourage you to reach out to us today at IDMI.Net.

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