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What is a Content Management System (CMS)?

What is a Content Management System (CMS)?

06 June 2017

Content Management Systems (CMS) are valuable tools for small businesses of all types, used to both create and manage a wide variety of forms of digital content. The various features of a CMS can depend on the type of platform you use, but core functionality generally includes the following:

  • Highly intuitive search, indexing and retrieval features so you can easily access data through search functions. Users are therefore able to search using specific sorting tools such as publication date, author or keyword.
  • Revision features that allow for easy updating or editing of content after its first publication. These features also track any changes made to files, and who made those changes.
  • Publishing tools that allow individuals to use either a template or set of templates already approved by your company to easily create content. Other tools are available to easily create or modify content.
  • Format management functions that easily turn scanned documents or old electronic files into HTML or PDF files.
  • Permission settings so you can easily determine which groups of employees will have which capabilities in content creation and management.
  • The creation of SEO-friendly URLs, automatically.

CMS software could also provide tools for one-to-one marketing, which is the process of tailoring content and advertising to the characteristics and preferences of individual users. These tools gather information about a user, such as page sequence patterns and bounce rates, as well as the user’s own search history to create advertising banners that are relevant to that user’s interests. A person who recently searched for power tools on Google, for example, would be given power tool advertisements.

Working with IDMI.Net for your CMS needs

If you have never worked with a CMS before, some initial training is necessary during implementation to help you get up to speed. Fortunately, the software we use at IDMI.Net is extremely intuitive, so you should be able to handle all of its tools and functionality in no time.

The best part about these tools is how easy it is to edit and update content, for free. If you ever find yourself in need of assistance with making some significant changes to your site, IDMI.Net is also happy to provide this service at an hourly rate.

For more information about what CMS is and the types of services we provide at IDMI.Net, reach out to our team today.

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