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The Top Web Design Trends for 2018

The Top Web Design Trends for 2018

02 July 2018

Web design, like fashion and clothing design, tends to have trends that cycle in and out relatively quickly. That big web redesign you did five years ago might suddenly appear quite outdated, so it could be time for a refresher.

It’s always exciting to see what types of innovations web designers are coming up with. Here are just a few examples of some of the biggest and most influential web design trends of 2018.


Simple never goes out of style, and companies today are doing more to create “timeless” looks rather than jumping on the bandwagon with styles that are a little more “out there.” These days, minimal doesn’t have to mean boring, either. Thanks in large part to advances in computer monitors and phone screens, larger fonts with vibrant colors and high saturation and contrast make for some bright, exciting and attractive designs.

Engaging photographs

No longer do you need to put up with cheesy, boring stock photography of people in business attire in bland corporate environments. More people are opting for customized photography that showcases their business environments and tells a story about their company that will actually engage viewers. People have realized that the photography is an example to garner the interest of their web users, not merely a visual placeholder to break up text.

Interactive content

We’ve seen interactive content increase in popularity over the last several years, but it appears to have hit its zenith in 2018. With digital consumers craving personalized, entertaining experiences on branded web pages, companies are opting for more interactivity on their sites. This means more polls, quizzes, games and surveys built directly into the functionality of websites.

This doesn’t mean you should include interactive content on your site just for the sake of having it. But if you can come up with a clever idea that aligns with your brand, it’s worth looking into.


Freeform designs have gradually been growing more popular over the last several years, but asymmetry is bigger now than it’s ever been in web design. Designers have advanced in their craft to the point where asymmetry no longer disrupts the flow of a website and its user experience, but can actually add to it and call attention to specific points on a website much more effectively.


Motion and fluidity have become more popular in web design, but in a way that allows for seamless transitions rather than jarring, in-your-face elements. Websites are using more gradients, more white space, more shadowing, more fluid shapes and more video and moving images in smart and unique ways than ever before.

For more information about today’s top web design trends, contact us at IDMI.Net.

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