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Can Your Website Benefit From an SEO Audit?

Can Your Website Benefit From an SEO Audit?

22 October 2018

Search engine optimization (SEO) is a rapidly changing field of digital marketing. The strategies that would have been used to increase your search engine rankings in, say, 2012, no longer apply today, as Google and other major search engines have changed their algorithms numerous times since then.

As these search engines evolve, the strategies you use to optimize your rankings must evolve as well. But as a small business owner, it’s very likely you do not have the time to keep up with the latest advances in SEO.

This is why an SEO audit is so beneficial for small business websites—they give you an idea of what you’re currently doing well with your SEO, and where you stand to improve.

What happens in an SEO audit?

SEO audits can vary from company to company, but the general idea is the same—to give you a clear picture of the current quality and health of your SEO.

You can presume an SEO audit will address the following issues:

  • Keyword strategy
  • Website flow and user experience
  • Content strategy
  • Optimization on your website
  • Backlinking
  • Analytics

An SEO audit is a good first step in developing a new SEO strategy if you don’t already have one, or in tweaking an existing SEO strategy that is no longer meeting your needs and goals.

Solving crucial issues

Perhaps the biggest benefit of an SEO audit for companies that already have an SEO plan in place is that the audit will pinpoint the areas in which you need to make the biggest improvements to get the best search engine results possible for your website.

Say, for example, you notice a high bounce rate on a particular page. You can carefully go over the analytics for your website to determine what might be causing that high bounce rate and then resolve the issue, which will result in improved SEO for your site. You might also find that your keyword usage is not working to the appropriate level, whether you are overstuffing your keyword or not using keywords that will bring in more visitors to your website.

So the big question—can your website benefit from an SEO audit? The answer is just about always going to be YES. It’s helpful to know where you stand with your digital marketing and where you can still improve.

So for more information about setting up an SEO audit and how you can improve your website’s SEO, contact us today at IDMI.Net.

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