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Increase Conversions on Your Website

Increase Conversions on Your Website

09 December 2019

Increase Conversions on Your Website With These Tweaks

Your website exists because you ultimately want your audience to do something with your brand, whether it’s sign up for emails, buy your product or donate to your organization. While paid social marketing is a hot conversion tool, it’s possible to increase organic conversions on your website with a few design changes.

First things first: you can’t know which changes were really effective without a starting point. To determine your conversion rate, divide the number of conversions by the number of visitors, and multiply by 100.

Now that you know your current conversion rate, employ our tips below and watch that number rise.

Review your current pages with analytics

Using a tool like Google Analytics, look at the behavior flow report to see which pages encourage users to keep reading, and which ones have a high bounce rate. Ultimately, your goal is to keep users on your site for longer, allowing them to learn more about you until they convert. Analyze the pages that are performing well for shared features, and see how you can update low-performing pages with better information and stronger calls to action (CTAs).

Work your conversion funnel

The conversion funnel is comprised of four stages: awareness, interest, consideration and conversion. Starting with this basic formula, articulate what your customers are experiencing at each phase. What generates their awareness of your brand? What piques their interest? What are they weighing when considering conversion? Why do they ultimately convert? Start with your theories about the answers to these questions, and then update your pages as you learn more about what resonates with your audience.

Make conversions easy for users

Don’t bury the lede on your own website. Make it obvious what you want users to do. Keep CTAs like email signups and “Add to Cart” buttons front-and-center so users don’t have to go looking for what they should do next.

Learn what your audience really wants

Maybe what you’re offering isn’t of much interest to your audience. If you’re offering a discount on one-on-one video coaching, but your users would prefer email or chat, that offer won’t appeal to them. To learn which offers best resonate with your audience, test multiple lead generation tools to see what attracts the most people.

Utilize live chat on important pages

Live chat offers a way to directly help customers purchase your product. Customers have their questions answered quickly, which gives them the information they need to convert. This is especially useful on pages with more expensive products, where customers may want extra assurance before purchasing. It’s also a useful investment to capitalize on increased visitors during high-traffic periods.

Revisit your forms

Forms are a great way of gauging interest from your audience and generating conversions, but a poor form can deter users from your site. Keep forms as simple as possible by only using truly necessary fields, adding checkboxes and enabling autofill.

Employ A/B testing

Maybe the new call to action led to increased conversions – but what if it’s not the best it could be? With A/B testing, you present one option to half your audience and another option to the other half. This allows you to test theories like whether your audience responds better to positively- or negatively-framed CTAs, and allows you to make a data-driven decision about website copy.

If you’re looking to increase conversions on your website, IDMI.Net is here to help. Contact us today to get started.

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