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Website Analytics

Website Analytics

10 March 2022

Important Things to Track with Website Analytics

If you want to increase your website’s visibility, ranking and overall performance, it’s necessary to track website analytics. Website analytics can give you important insight on data that can be used to improve website performance.

If you haven’t already read our last article, we talk more in depth about different ways to track website analytics. Be sure to check it out if you need some guidance on where to begin with website analytic tracking.

If you have already read our last article, you may be wondering—why should I track my website analytics? That’s what we’re here to explain. Here are a few important things to track with website analytics and why tracking these things can be beneficial for your business/website.

4 Things to You Should be Tracking with Website Analytics

The data provided by website analytics can be very valuable. This data can show you how effective your website and SEO strategies are. Using the data reporting, you can make adjustments as needed so that your website is as effective as possible. Doing the following things can help to better show traffic on your website.

UTM Tags

An important thing to track via website analytics is external traffic. An effective way to do this is through UTM Tags. Tracking external traffic using UTM Tags can give you valuable information about how users are getting to your page and where they’re coming from. With this knowledge you can optimize your advertising campaigns and see which ones are working and which ones are not.

Conversion Tracking

Add conversion tracking to your website analytics to track important data that shows how effective your website is at generating leads or revenue. Set up conversion tracking for your website’s contact page submission to get a better idea of how effective your page is for generating quality leads. Another important area to create conversion is product sales. If your website sells a product or service, track the conversion rate for your website’s sales. This will give you necessary information that you can use to see how effective your website is.

Filter Out Your Own Company’s Traffic

You want to be positive that your website traffic reports are accurate, so make sure you set up your website analytic tool to filter out your own company’s traffic. If your reports are counting company traffic, this could be inflating your data results and giving you false information. To do this you’ll have to block traffic reporting for your company’s IP address and/or host names.

Look For Errors and Fix Them

Website tracking allows you to identify errors, so that your website can be as effective as possible. You can use website analytics to find any 404 errors (page not found) or server errors that might need to be fixed. Furthermore, use analytics to see what isn’t working for driving traffic, conversion, clicks, etc. so that you can update your web content for better traffic results.

We Can Help Increase Traffic

Website tracking can be intimidating if you don’t know where to begin, but we’re here to help! Our team of experienced and knowledgeable professionals can help set up these important campaigns through Analytics code. Using the analytics data we do ongoing audits to look for issues, areas of improvements, optimization, etc. This will help your website gain more traffic and revenue. Contact us if you’re ready to take your website to the next level.

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