There’s no doubt that incorporating social media and other new media platforms into your marketing strategy is crucial for a successful marketing campaign. Making sure your business is present on a social media platform will give you more visibility and access to a wider audience. But simply being present in digital spaces may not be enough to effectively reach your target audience.
The key to making the most out of your social media marketing is to regularly post and maintain your feeds. Posting regular updates on your business’ social media accounts will bring you better results—and we’re here to tell you why.
The Benefits of Maintaining Your Business’ Social Media Accounts
With over 3.6 social media users worldwide, there’s no question that it’s an effective tool to reach customers. But in order to get the most out of this amazing marketing tool, you need to make sure your business is consistently posting.
Frequently posting company updates, posting about relevant topics linked to your company’s blog, and any other social media activity will make a big difference in the success of your business’ social media marketing campaign. Here are a few of the main benefits of consistent posting:
- Increase Brand Recognition – Frequent posting on social media is one of the best ways to get your business’ name out there. The more you post content that’s relevant to your brand, the better chance you’ll have of reaching your intended audience.
- Build Brand Loyalty – Regular posting on your social media feeds will help you gain a bigger, more loyal following—which in turn creates more brand loyalty. Engaging with your audience through regular posts and updates is also a great way to increase future conversion. When you make your audience feel like they’re a part of a community, they’re more likely to stay loyal to your business.
- Drive More Traffic to Your Website – Creating posts that link to your business’ blog, website, online shop, etc. will help you to drive more traffic to your site. And if your business doesn’t already have a blog—now is the time to get one. Collaborating between your blog and social media is a great way to engage your audience and drive more traffic to your business online. (Pro tip: It goes both ways. Link your social media to your company website to draw more traffic and engagement to your accounts.)
The bottom line is that maintaining your business’ social media accounts has a ton of great benefits.
Incorporating Social Media Feeds into Your Business’ Website
As mentioned above, a great way to draw more traffic and engagement to your social media feeds is to embed your feeds into your website. When you embed your social media feed onto your business’ website, your most recent posts will be shown on the site.
Including social media feeds like Facebook and Twitter on your corporate site will give life to your website, as well as increase social media engagement. Increasing engagement will allow your business’ social media accounts to grow, therefore drawing more attention to your business and creating better brand awareness. This is a great way to level up your social media marketing strategy.
How Do You Maintain Your Business’ Social Media Feeds?
We understand that when you’re busy running a business, finding time to post engaging and valuable content on social media can be overwhelming. Don’t worry, we can help!
IDMI.Net offers monthly social media maintenance and professional content writing. When you partner with us, you no longer have to worry about taking the time to engage with your social media feeds. Our content writing service can also help you maintain a blog to coincide with your social media accounts.
Our experienced digital marketing team is professional and knows how to deliver real results. Whether you’re looking for social media maintenance, content writing, email marketing, or all of the above—we’ve got you covered. Contact us for a free quote!