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Ways to Market your Janitorial Website

Ways to Market your Janitorial Website

19 December 2022

As a distributor, you know how important marketing your janitorial website is. The more customers you have and the more leads you generate, the more business you can do.

However, many distributors don't realize they need more than just a website to win over potential customers. That's where a strong marketing plan comes into play—but what does one look like?

There are many ways to market your janitorial website, but to get on the edge, the most effective ones focus on local and social media marketing and email marketing. Here are three simple yet effective ways to get your business started in the right direction.

Develop a Marketing Plan

A marketing plan is your roadmap to success. A well-thought-out and executed marketing plan can help you achieve your goals, whether generating leads or raising revenue.

To create a great marketing plan:

  • Write down your goals and objectives; What do you want to achieve with your website? What do you hope to accomplish in the next three months, six months, or one year? Your answers will help shape how much time and money you spend on each plan.
  • Make sure it is measurable and trackable so that when it comes time to review the results of each campaign, there will be data available for comparison between each plan, which will help determine what works best for future campaigns.
  • Include a budget for each plan and associated costs such as web development. This way, if an idea doesn't get good results at first glance but has potential down the line, you should avoid pressure on making it work immediately. Instead, implement the plan until you create something solid.

Optimize Your Janitorial Website

Optimizing your janitorial website is essential to driving traffic to it. With the right strategy, you can boost the amount of organic traffic from search engines and increase your number of leads.

To optimize your janitorial website, use SEO techniques like keyword research and analysis, content optimization, link building, site structure optimization, and local search engine optimization. These tactics will help you achieve higher rankings in search results so that more people find out about your offer.

To drive traffic to your janitorial website from social media channels like Facebook and Twitter, consider creating an account for each platform if one still needs to be created for your business or brand. Once these accounts are set up, be sure they are updated regularly with relevant information about your products or services, so people know how to get your products whenever they need them.

social media icons on phone

Grow Your Email List and Send E-Newsletters Regularly

Having an email list is critical to your success as a distributor of janitorial products. You can use it for:

  • customers to sign up for special offers and promotions
  • leads to give you more information about their needs to help them with the right janitorial solution better
  • prospects who are interested in learning more about what products you have available

To grow your email list, try offering something valuable like:

  • Free cleaning advice videos on YouTube while asking your customers if that's what they want.
  • Monthly e-newsletters on current events in the industry

Viewing e-newsletters on phone

Get Started Marketing Your Janitorial Website

With a strong marketing plan, your janitorial website can become a powerful tool for attracting new customers. Before you get started on any of the following strategies, develop a marketing plan outlining how you'll reach your goals and what resources are available to do so. Then have a web designer expert optimize your website so that it ranks to reach more people. Contact us today to have the experts at IDMI.Net design and update your website to implement your plan.

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