We’re back to provide more tips for marketing your janitorial website. You’re on your way to creating an effective marketing strategy with the tips we shared in the first part of this series. It’s time to dig a bit deeper and talk about three ways to expand your online reach. These tips will require consistent action to see results, but they’re worth the effort in the long run.
Post to a Blog Regularly
Many janitorial services set up basic websites that introduce their products and services without offering much value to visitors. While creating a website is an essential step to building an online platform, you want to maximize that real estate so that it attracts paying customers around the clock. You want visitors to come to your website in search of information and discover that you have all the answers—and products—they need.
You do that by showing your industry expertise through high-quality blog posts. Think of blogging as an opportunity to educate, entertain, and interact with your target market. You present information that they will find valuable or interesting, and they start to trust you as an authority in the janitorial field. When they need janitorial products or services, they’re likely to think of you rather than one of your competitors.
Consistency and quality are what matter most when blogging. Decide how often you’re going to post to the blog and stick to your schedule. If you’re not the best writer or don’t have time to create blog posts, you can outsource to professional content writers who know how to craft excellent blog posts quickly.
What do you post to your blog? We have a short list of ideas to get you started:
- Industry tips and tricks
- News updates
- Holiday greetings
- How-to guides
- Product features
- Behind-the-scenes from your business
Create Your Google Business Profile
More than 80% of people turn to Google or another search engine when they want to find a local business offering products or services of interest. Many of those searches land consumers on Google Business Profiles (GBP), which were originally launched under the name Google my Business.
Google’s business listings make it easy for consumers to quickly compare products and services between multiple businesses. They can even get directions to visit a business locally with the click of a button.
The original concept was to allow businesses to claim their business page and provide basic information like location, hours of operation, products, and services. You now have the option of creating posts within the profile that keep customers informed on what you have to offer. Posts are a great way to advertise new products, announce sales, and provide other information that you may not want to permanently attach to your business information.
Update your GBP with pictures and regular posts to bring more attention to your profile. Once your listing is live, you’re more likely to show up in Google Maps when local customers search for janitorial distributors or services.
Don’t be shy to ask customers for reviews as well. The more reviews you have, the more likely you are to win the trust of new customers.
Put Your Products on Display
We have one more janitorial business marketing tip for today: Show the world what you have to offer!
Creating your blog is a great step forward, and you can use it to post information about your products. You don’t want to turn your blog into a primary selling tool, so mix those promotional posts up with informational content that provides greater value.
You can also feature your products through local listings and on social media. If you haven’t set up social media accounts yet or are struggling to create valuable social content, IDMI can help. We’re experts when it comes to showing a company’s personality with attention-grabbing social media posts.
If you want more guidance as you build your janitorial marketing platform or prefer to outsource the marketing entirely, contact us today.