As a business owner, you know that a solid marketing strategy is a must for janitorial distributors. From optimizing your website to creating email marketing campaigns, you can take many steps to attract and retain customers.
Do you need more ideas for marketing your business and getting more people interested in your products? If so, this guide is an excellent resource for you.
In the third installment of our series on ways to market your janitorial website, we’re sharing four more suggestions to help you expand your reach and get more eyes on your brand.
1. Don’t Forget Traditional Marketing
Contrary to popular belief, you don’t have to choose between traditional and digital marketing when promoting your business. You can combine the two to reach a larger audience and draw more people to your website.
When you design traditional marketing materials like business cards, flyers, direct mailers, and newspaper ads, include your website URL in a prominent place. Add a call-to-action (or CTA), too, and encourage people to check out your website or learn more about your products.
2. Add a Training Library to Your Website
Adding more unique, valuable content to your website can help you rank higher on search engine results pages (or SERPs) and establish your business as a credible one. If you need ideas for content creation, consider including a training library on your website.
The training library can include specific articles or videos (videos are especially beneficial for boosting your search engine ranking). Use this content to teach visitors about specific cleaning strategies or explain how to choose the right cleaning products for different tasks.
You can also use the training library to answer frequently asked questions from your customers or provide demonstrations on using various products correctly. The options are practically endless!
3. Increase Website Visibility with SEO
You must prioritize search engine optimization (SEO for short) to get more eyes on your janitorial distribution website. SEO is a collection of tactics that help you improve your search engine ranking and make your website visible to a larger audience.
Some popular SEO strategies include keyword research, optimization, and technical improvements like decreasing website load times or fixing broken links.
When you use these techniques consistently, you can help more people learn about your business at the same time that they’re searching for products like the ones you sell.
Let’s say someone is searching for “bulk cleaning chemicals” or “oscillating floor scrubbers.”
If you’ve optimized your website to include these keywords, it’ll likely show up near the top of the SERP. Being closer to the top means people are more likely to click on the link and invest in your products.
4. Offer Sales and Special Promotions
Finally, don’t underestimate the value of offering special sales and promotions to current and prospective buyers.
A discount or promotion can encourage existing customers to continue shopping with you and entice those who are on the fence about patronizing your business to give it a try.
Share coupon codes with those who have subscribed to your email list. You can also include a discount with your direct mail to encourage people to visit your website, invest in your products, and remain loyal customers.
Level Up Your Website Marketing Today
A multi-pronged approach to janitorial website marketing will help you expand your reach, connect with your target audience, and increase your sales. Add these tips to your marketing strategy to achieve your marketing goals.
Do you need more help promoting your janitorial business? Our team at IDMI.net can help.
Get in touch today to learn more about our services or get a free quote.