Every website needs certain elements to be effective and successful. From headlines, images, and benefits to social proof, navigation, and calls to action, it's important to ensure that your homepage is up to date and optimized for success.
However, an often overlooked yet very important element of successful homepages is social updates. By maintaining your social media feeds and keeping them populated with relevant content, you can add a whole new level of engagement to your homepage.
Social Updates: An Important Yet Overlooked Critical Element
Social media has become one of the primary ways to communicate with consumers, and adding social updates to your homepage can be a great way to keep your website visitors up-to-date on your latest news, products, and services.
For example, if you’re launching a new product or service, you can create a post about it on your social media accounts and link to it from your homepage. This allows visitors to easily access the most recent content without having to search for it.
Additionally, by keeping your social media feeds active and updated, you can help to boost traffic to your website and increase engagement.
Let's take a look at some of the elements that are essential for successful homepages.
Headlines and Subheadlines
Headlines and subheadlines are key elements that should be included on any homepage. They should be short, clear, and concise, and should draw readers in and inform them of what the page is all about. Additionally, they should match the content of the page, as they should provide an accurate description of what visitors can expect to find.
Images (For more than just appearance!)
Images are another important element for homepages. Not only do they add visual appeal, but they can also be used to illustrate benefits and features, highlight resources, and even provide social proof. Additionally, images can be used to create a more engaging experience for visitors and encourage them to stay on the page longer. Plus, images are key to good SEO practices, break up text in a visually pleasing manner, and provide further information to potential leads.
Benefits
Benefits are what visitors will gain from using your product or service, and should be prominently featured on your homepage. This allows visitors to quickly and easily understand what your product or service can do for them.
Social Proof and Social Media
Social proof is an important element of any website, as it helps to build trust with potential customers. This can be done by adding customer reviews, testimonials, case studies, and more. Additionally, adding social media feeds to your homepage allows visitors to quickly access your latest updates and news. This gives visitors a better understanding of your business and can increase engagement with your brand.
Navigation
Navigation is key to any successful website. It should be clear and concise, and should make it easy for visitors to find what they’re looking for. Additionally, navigation should be consistent throughout the website, as this helps visitors to quickly and easily find their way around.
Features and Resources
Features and resources should be prominently featured on your homepage, as this allows visitors to quickly and easily understand what your product or service can do for them. Additionally, it’s helpful to include links to resources that can provide further information, such as blog posts, eBooks, and white papers.
Success Indicators
Success indicators are a great way to show potential customers that your product or service is successful. This can be done by adding elements like customer testimonials, case studies, awards, and more. Additionally, these indicators can help to build trust with potential customers and encourage them to purchase your product or service.
Calls to Action Listed Throughout
Calls to action (CTAs) are a great way to encourage visitors to take action. CTAs should be prominent and should be placed throughout your homepage, as this allows visitors to easily take the next step. Plus, CTAs should be tailored to specific areas of the website, as this ensures that visitors are directed to the right resources. Keep in mind you should have a CTA at the start, and end, of every article, blog, or webpage.
Why Maintaining Your Social Media Feeds Boosts Your Homepage
By maintaining your social media feeds and keeping them populated with relevant content, you can add a whole new level of engagement to your homepage. But why? and how?
First off, by keeping your social media feeds up to date, you can make sure that any visitors who come to your homepage will be able to see the most recent posts and updates. This can be especially useful if you are promoting a special offer or event, as visitors will be able to see it right away without having to search for it.
Additionally, having an active social media presence on your homepage can help to establish your brand. By providing visitors with a glimpse into your company’s culture and values, you can start to build a positive reputation and encourage customer loyalty.
Additionally, claiming Facebook, LinkedIn and other social elements on your homepage can help to improve your website’s SEO. This is because search engines are increasingly using social media signals to rank websites in the search results, so by having a strong presence on social media, you can improve your website’s chances of ranking higher.
Finally, by having a presence on social media, you can start to build relationships and engage with potential customers. This can be especially useful if you are a local business, as you can start to build a following of people in your local area. You can then use this to promote special offers and events to your target audience and grow your customer base.
Overall, maintaining your social media feeds and claiming Facebook and LinkedIn and other social elements on your homepage is essential to ensure that your website is as successful as possible. Not only will it help to engage with potential customers, but it can also help to improve your website’s SEO and strengthen your brand.
How IDMI.Net Can Help
IDMI.Net specializes in professional, results-driven websites so you can grow your digital footprint from the ground up. We offer a range of services, from website design, development and maintenance to graphic design, content writing, SEO and social media. Our experienced team of experts can help you to create a website that will help to boost your business’s visibility, generate leads and convert customers. Contact us today to find out more about how we can help you succeed online.