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How to Set Yourself Apart From the Competition

How to Set Yourself Apart From the Competition

20 June 2023

In today's digital age, standing out from the crowd is a must for any business, and janitorial product distribution businesses are no exception. The Internet is cluttered with numerous websites offering a myriad of cleaning, office and packaging products, making the competition tougher than ever.

How, then, can your website shine brighter than others? How can you command attention and convert visitors into loyal customers? Here are some strategic ways to set your website apart from the rest.

Highlight Your Unique Selling Proposition (USP)

A unique selling proposition (USP) is what sets your product distribution business apart from competitors. It could be anything from eco-friendly products to advanced microbial technology in products to ensure a deep clean that outlasts traditional cleaners.

Emphasize this on your website, ensuring your USP is clear and compelling. A strong USP can create a distinctive image of your products in the minds of potential clients and make them choose you over the competition.

Invest in Professional Website Design

Person looking at wireframes for website

The design of your website is the digital equivalent of your company's storefront. A well-structured, appealing, and user-friendly site gives the impression of professionalism and competence, setting you apart from competitors with less polished digital presences.
Ensure your website is mobile-friendly, easy to navigate, and reflects your brand identity. Your website should also make purchasing your products easy by including easy-to-spot and compelling CTAs. It’s best to engage a professional web designer.

Showcase Testimonials and Case Studies

A testimonial is one of the most persuasive elements you can add to your website. Real reviews from satisfied customers can offer a compelling reason for visitors to choose your products.

Additionally, consider featuring case studies that illustrate the effectiveness of your products. Demonstrating before-and-after scenarios after using your products can also significantly enhance your credibility and appeal.

Leverage Search Engine Optimization (SEO)

To set your website apart, you need to be visible where your potential clients are looking—the search engine results page. For regional businesses, local SEO is vital. Your potential clients are in your immediate vicinity, and you want your website to appear when they search for products in your area.

Optimize your website with keywords that potential customers might use when searching for janitorial products in your location. You should also register your business on Google Business Profile Manager and other local listing sites to increase your visibility.

Regularly Update Your Blog

Person using laptop on couch

Blogs are a great way to provide valuable information to your customers while showcasing your expertise in the field. Consistently adding fresh content to your blog helps with SEO and positions your business as a thought leader in the janitorial industry.

For example, you could post about the importance of clean workplaces in preventing the spread of germs or the latest eco-friendly cleaning methods. Keeping your content relevant, engaging, and informative will attract more visitors and help you establish a solid online reputation.

Get Professional Help to Set Yourself Apart

In the cluttered digital landscape, standing out from the competition isn't easy, but it's certainly achievable. Keep in mind that setting your janitorial website apart from the competition is an ongoing effort as the digital landscape is continuously evolving.

If you need expert assistance in making your janitorial website shine, our professionals at IDMI.Net can help. Our team of digital design and marketing experts is ready to help elevate your online presence. Learn more about our services and get a free quote here.

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