When it comes to working on your company’s online presence, there are several tools that you can take advantage of. If you are selling janitorial supplies, such as cleaning products and equipment, then setting up an e-commerce website is a good starting point. Taking a few extra steps is important, which includes setting up a Google Merchant account for your store, which can be considerably helpful when it comes to improving the exposure of your online property. Let’s take a closer look at what Google Merchant is and how it can help.
What Is Google Merchant Center?
Google Merchant Center is like a central hub for businesses that are in the e-commerce industry. Whether your company is selling cleaning supplies or any other type of product, this central dashboard can give you access to the tools you need to enhance the exposure of your business.
The dashboard also connects to a number of other Google services. You are able to upload information regarding the products you sell, along with pricing details, pictures, and more. The dashboard also integrates with Google Ads and Google My Business to give you an all-in-one solution for managing the search appearance of your e-commerce store.
Getting Started with Google Merchant Center
When you want to take advantage of Google Merchant Center, you’ll need an active Google account. Fortunately, it’s free to create one - if you have a Gmail email address, then you already have a qualifying account. You’ll also need to ensure your business has been added and verified on Google My Business.
Additionally, you need a way to import your products to the Google Merchant Center. If you use a CMS to manage your e-commerce store, then there is a possibility that a plugin or integration exists to import data into Google Merchant Center. Take a closer look at the list of plugins that are available.
Tips To Take Full Advantage of Google Merchant Center
Once you have set up your Google Merchant Center profile, it’s important to ensure you follow a few essential tips to really take advantage of what the platform can offer. Here are some crucial tips to consider:
- Make sure you take advantage of search engine optimization with the product details you add to the platform.
- All of the images that represent your products should be at a high resolution and not look blurry.
- Regularly look back on the performance of your products on Google Merchant Center. Be sure to integrate with Google Analytics to get more data that you can work with.
Conclusion
Google Merchant Center gives you a central solution for a number of different tools that you can use to put your e-commerce store in front of the right people. If you want to create a professional presence for your business and take full advantage of Google Merchant Center, reach out to IDMI.Net. With over 25 years of experience, IDMI.Net has the expertise needed to fully utilize this all-in-one platform.