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How Your Website Reflects Your Janitorial Business

How Your Website Reflects Your Janitorial Business

15 May 2024

For businesses, a website often serves as the initial interaction with potential customers. In fact, according to some reports, 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design.

Your website serves as the first impression people form about your company. If it’s slow, poorly designed, or non-functional, then there’s a good chance your janitorial business will miss out on gaining customers through it.

This article discusses how your website reflects your janitorial business and provides steps to ensure that it accurately represents the service your customers should expect.

Your Home Page

When someone visits your website, they see your home page first. This is essentially the face of your business on the internet. Your home page should be visually appealing, easy to navigate, and provide all the necessary information about your janitorial business.

You should include your services, contact information, and pricing options.

Your home page should also reflect the professionalism and attention to detail that your janitorial business offers. This can be achieved through high-quality images of your team in action, testimonials from satisfied clients, and a clean and organized layout.

Ways to keep your home page attractive

When people think of janitorial services, they think clean and bright. Your home page should reflect that image, too. Your design should utilize white space, and any images or sections of your home page should feel uncluttered.

When potential customers visit your home page, they should be able to easily find the information they need without feeling overwhelmed.

Bright color cleaning spray bottle

Website Design and Functionality

Having an attractive website is more than just about visual appeal. Design can ensure that parts of your website function correctly and work as a guide to help your visitor navigate the site effectively.

A website with a cohesive design and easy navigation makes it easier for potential customers to find the information they need and take action - such as booking your services or requesting a quote.

Tips for designing an effective website

A straightforward layout with clearly defined sections and intuitive navigation enhances the user experience, making visitors more likely to stay on your site, learn about your janitorial services, and eventually request a quote or service request.

Simplicity in web design also translates to faster loading times, which is crucial for retaining the attention of potential clients in our fast-paced digital world.

Load Times and Mobile-First

A reported 39% of people will stop engaging with a website if images won’t load or take too long to load. We've all been on websites that take too long to load, often leaving us frustrated and ready to move on to another website instead.

85% of adults think a company’s website should be as good as or better than its desktop website when viewed on a mobile device.

As such, mobile-first design is crucial for reaching and retaining potential customers.

How to ensure fast loading times

Optimize your website by compressing images, using browser caching, and choosing a reliable web hosting provider to ensure fast loading times.

A responsive design that adjusts to different screen sizes is essential for delivering an optimal viewing experience on all devices.

Designers planning out design of a website

Conclusion

Your website can be a powerful tool for gaining customers or a hindrance to potential growth. By keeping your home page attractive, designing with functionality, and optimizing load times for mobile-first design, you can ensure that your website accurately represents and reflects your janitorial business.

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