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Leveraging Social Media to Elevate Your Janitorial Business

Leveraging Social Media to Elevate Your Janitorial Business

19 June 2024

While traditional marketing avenues remain relevant for all businesses, integrating social media into your marketing strategy can help amplify your business's visibility.

But it's important to recognize that social media alone will not get the job done. Instead, you want to use social media as part of a broader marketing system that works with other marketing elements to achieve your business goals.

Let's dive into how you can leverage social media to elevate your janitorial business.

Identifying Your Audience on Social Media

Social media icons on a phone

Selecting the right platforms is a pivotal first step. This is especially true for janitorial companies with limited resources (time and/or money) for social media management. Understanding where your potential clients spend their time online can guide your platform choice, ensuring your efforts yield maximum impact.

Instagram and Facebook

Both platforms are excellent for storytelling and showcasing the visual results of your services. Instagram offers a visually rich format perfect for before-and-after shots of your cleaning projects or sharing testimonials from your customers.

Facebook provides an excellent platform for building a community or using it as an inbound messaging channel for customers seeking janitorial services. Given its popularity among an older demographic, it presents a prime opportunity to connect with home and business owners.

X (Formerly Twitter)

X offers real-time engagement with audiences, allowing for quick tips, news, and updates to be shared. Most janitorial service companies won't benefit directly from being on X. However, building an account at least allows you to receive any messages or potential leads from people who use the platform.


While LinkedIn is primarily a platform people use to find jobs or connect with industry experts, it could also be a perfect place for your company to find potential clients. These business owners and busy professionals are more likely to be looking for services like the ones you offer.

Showcasing Your Company on Social Media

Social media offers a powerful platform to highlight what makes your janitorial service unique. Demonstrating your company's commitment to excellence, attention to detail, and customer satisfaction can set you apart in a competitive market.

Best practices:

  • Visual Content: Invest in high-quality imagery and videos to capture the essence of your services.
  • Customer Testimonials: Share reviews and testimonials from satisfied customers to build trust and credibility.
  • Provide customer service: Your service begins well before you're hired for a job. How you respond and engage with people online will go a long way toward informing potential clients how you operate as a business in person.

Consistency is Key

Building consistency on social media is more than just posting regularly; it's about creating value for your followers. Educational content about cleaning techniques, time-saving tips, or the benefits of professional janitorial services can establish your company as an industry authority.

Tips for remaining consistent:

  • Establish a schedule: Decide how often you post and stick to it.
  • Plan ahead: Use social media management tools to plan your content in advance, ensuring you have a steady stream of content to share.
  • Engage: Follow and engage with relevant accounts, including local businesses or industry experts, to increase visibility and gain new followers.


Remember, success on social media (just like building a successful janitorial business) does not happen overnight. It requires patience, persistence, and a commitment to delivering genuine value to your audience. Utilzing all social media platforms is crucial for your janitorial business, get a free quote from us today!

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