One of the best things about the internet is that it’s always changing. One of the worst factors is that, as a business owner, you need to keep up with that ever-changing digital landscape. The way people research communicate, and search changes, and every time it does, it impacts how well your website ranks in the search engines.
As a web design and web development company, we use the most up-to-date resources and tools to ensure every client’s website is optimized and adaptable to new search trends. We also want you to know what changes are happening and how you can stay ahead of them.
There are three key strategies necessary to monitor and adjust for changing search trends.
#1: Optimize for Mobile and Voice Search
Critical to every type of business online is the ability for your customers to find you. Today’s consumer is not just using their laptop. They are increasingly using mobile search and voice search. Data from reports shows that about 63% of organic search engine visits in the third quarter of 2023 were specific mobile searches. Another report shows that 30% of Internet users globally use voice assistants at least once a week.
To adapt to this change:
- Ensure you have a fully responsible, seamless experience available for mobile users of your website. This is critical for SEO as Google prioritizes mobile-optimized sites.
- Incorporate more natural, conversational content on your website, including long-tail keywords and answering common questions to improve voice search results.
#2: Focus on Quality Content and User Experience
User experience (UX) matters. It’s the process of creating a valuable website that answers the key questions of those seeking your services and products and creates engaging content that delivers exactly what decision-makers need to move their relationship with you forward. That means keeping the website updated with fresh and relevant content, including blog posts, videos, and case studies.
To adapt to this constant change:
- Ensure your site loads fast.
- Make it simple to navigate your website with clear directions that help visitors move into it.
- Evaluate your site’s performance (or let your web development team do so) to enhance functionality and make adjustments.
#3: Leverage Data-Driven Insights
How do you know how well your web design is doing or whether it’s time to update your SEO strategy? Analytics.
Numerous tools exist to give you specific insight into how well your website is doing at any given time. By applying what you see in these tools, you consistently remain on track with the latest SEO trends. Google Analytics and Search Console can provide you with valuable, actionable information.
The following are the key performance indicators worth monitoring for most businesses on an ongoing basis:
- Bounce rate – when and how do people leave your site
- Traffic – how many people are reaching your site, and where are they coming from
- Keyword performance – how well your site is ranking for your most important keywords and gaps in keyword competition
For example, your competition could change its strategy by capturing the keywords that are critical to your business. With analytics, you can spot these changes and update your strategy to remain competitive.
Maintaining Your Competitiveness as Search Trends Change
We focus on providing our clients with hands-on support in web design and web development that stays up to date with changing search engine trends and how people use the internet. If your website is not achieving consistent traffic growth and pulling in leads that meet your company’s needs, it may be time to consider an audit to pinpoint specific SEO and web design opportunities.
Contact us now for a consultation to discuss your options. Let us provide you with steps to take to improve your site’s performance.