As a janitorial services or supply company, your competition is no longer local. It’s global, and that means you need a way to consistently reach customers, provide exceptional service, and keep your costs in line with your goals. Growing your business means getting found online in today’s competitive janitorial industry.
The key to success in a business-to-business market is to increase how easy it is for customers to find you, build trust with them quickly, and deliver outstanding service and janitorial products. Here are several steps you can take to make sure your janitorial services company is easy to find.
#1: Invest in an SEO-optimized website
Search engine optimization (SEO) is the process of using terms your target customers use when they are searching for products or services online. Though specialized keyword research for your business is necessary, consider some of the most common terms used on janitorial business websites:
- “Commercial cleaning products”
- “Bulk janitorial supplies”
- “Industrial cleaning equipment”
Including the words people search for on your website helps the search engines to send these searchers to your site. To do this, incorporate keywords on your page, in your product descriptions, and in meta descriptions. With a user-friendly design, making it easy for people to find what they need and buy it, you’ll see increased sales of your janitorial products (thanks to the boost in search engine rank). Getting above the competitors in the search engine results is critical.
#2: Create Valuable Content and Educational Resources
Building credibility for your website helps to both attract new website visitors and enables you to prove to them that you have the resources they need. For example, build a blog that provides your customers with information you know they need or would find valuable. This could include product selection tips and strategies or topics such as “how to choose eco-friendly janitorial products” or “how to save money on janitorial supplies.”
These engaging resources help to boost your keyword strategies, but they also give your target customers a reason to stay at your site, view your company as valuable to them, and then make a purchase.
#3: Leverage Local SEO and Google My Business
For janitorial services that provide locally based services, it’s critical to create a strong local presence. To do that online, there are two key strategies to focus on.
The first is to incorporate local SEO, a method of incorporating local signals about your business. For example, if your company services the New York City area, you’ll include the city and regional information for you with your keywords. You may say, for example, “offering janitorial services in New York City and the five Boroughs.”
The second step is to prioritize setting up and maintaining your Google Business Profile. This is a free tool provided by Google that allows you to tell these search engines about your local business so it can direct those in the region around you looking for your services to find you. Your profile also provides SEO strategies while creating a full outline of who your company is, what you offer, where it is, and what services are available. Also note that this makes it easy for companies to read reviews from your previous customers, which can also encourage them to choose your service.
Tap Into Building Your Presence in the Janitorial Industry with Our Support
Focus on these key areas to ensure your janitorial services and products are easy to find online. Get more leads for your janitorial products and services by reaching out to our team. Allow us to help you build your website and blog, develop a competitive SEO strategy for your business, and improve your Google Business Profile. Contact us to learn more about how we can help you.