Before buying a new janitorial product, customers can have some doubts about its quality and reliability and whether it delivers the promised benefits. A distributor can offer plenty of information about the product on their website and through promotional materials. However, prospective buyers may not be completely sold on it until they hear from others who have actually purchased and used the product for themselves.
For this reason, product reviews are a valuable marketing tool in the janitorial industry. Continue reading below as we cover some of the main benefits that janitorial product reviews offer for distributors.
Builds Trust and Credibility
According to a recent survey, nearly three-quarters of consumers check at least two review sites before making a purchase decision. Thus, reviews provide social proof from previous customers who have firsthand experience with the product.
Businesses in the janitorial industry that rely on cleaning products need to know the items they purchase will deliver the expected results. Positive product reviews build credibility for the product and help shoppers feel more confident in their decision, while negative reviews can help them avoid products that are faulty or don’t work as advertised.
Provides Insight into Product Performance
Whether for a floor cleaner, paper towel dispenser, or industrial vacuum cleaner, reviews provide insights into how the product performs in a real-world environment. This can be extremely useful for new customers who have yet to use the product.
A positive review can help shoppers learn what buyers appreciate most about the janitorial product. Maybe they like how easy it is to use, the scent, or the cleaning effectiveness. On the other hand, a negative review can help pinpoint any less desirable features, like poor durability, inconsistent functionality, or difficulty in use.
Enhances Product Selection
Distributors can also use reviews as valuable feedback and market research into consumer preferences. Reviews can help inform their product selection, ensuring they carry offerings that exceed customer expectations while discontinuing or phasing out those that fall short.
Customers’ needs continue to evolve over time as cleanliness standards, economic conditions, and personal preferences change. Thus, janitorial product reviews help distributors pick up on emerging market trends and customer demands and adapt their product lines accordingly to stay ahead of the competition.
Improves Customer Engagement
Janitorial product distributors shouldn’t just monitor product reviews for market research. It’s also important to respond back to customers to show they value feedback — whether positive or negative.
In doing so, customers will feel heard, which can foster further loyalty and trust for the brand and make them more likely to leave additional reviews in the future. This active participation cultivates a positive cycle of engagement, ultimately benefiting both the distributor and the consumer.
Conclusion
Product reviews are valuable to distributors in any sector, including in the janitorial industry. They offer an effective way to build customer trust, enhance transparency, perform market research, and improve customer satisfaction — ultimately supporting business growth.
With the help of reviews, customers know what they expect from a product, and distributors can adjust their product lines to offer in-demand goods that resonate with shoppers. In other words, encouraging product reviews is a win-win for everyone involved.
For more information on collecting and using product reviews to improve your business, contact IDMI.net today!