Effectively marketing functional offerings such as janitorial products and services is easier said than done. As well as building audience trust and boosting brand visibility, you’ll need to make sure people know exactly what you’re selling. This is where logo design and placement come in.
According to recent stats, 40% of consumers believe that logos reveal the type of products brands sell. As such, an effective and visually coherent logo could help drive sales among consumers searching for reliable janitorial services. Of course, you’ll also need to ensure as many people as possible are exposed to the logo. Here are some best practices for ensuring your logo achieves the attention it deserves…
1. Prominently feature your logo in your website header
Your website is likely to be the initial place clients will head when considering whether to invest in your janitorial products. As such, placing a logo in your website header will familiarize visitors with your brand identity.
As well as ensuring the logo is large enough to see, you should consider placing it in the top-left corner of the page. According to a study, users are 89% more likely to remember logos in the top-left position due to longstanding web design conventions. You should also create a clickable logo that directs users back to the homepage, as this simple trick will significantly boost site navigability. Finally, try to ensure the logo is as clear and legible as possible by using a high resolution and ensuring colors contrast well.
2. Use consistent placement across marketing materials
Ensuring consistency in logo placement will generate a cohesive brand message and build consumer trust – both vital priorities within the competitive janitorial industry. As with webpages, placing the logo in the top-left area of flyers and brochures will increase visibility and the overall esthetic standard of your brand.
Alternatively, centrally placed logos can sometimes work for print media, so remember to experiment and stick to brand guidelines once you’ve settled on some placement rules. If you’re struggling to place a logo, remember to avoid cluttering materials with excessive text or images. Aim for well-balanced designs that draw people’s eyes to your logo.
3. Ensure logo visibility in promotional and digital ads
Promotional advertising – especially digital advertising – represents a vital tool in every marketer’s arsenal. Whether you’re creating a social media advertisement or email campaign, boosting logo visibility will maximize brand recognition and ensure your business attracts some long-term customers.
Remember that digital ads may differ in size depending on the viewer’s device. With this in mind, make sure the logo is visible on mobile devices, without taking over the whole screen. For email campaigns, adding a logo to the signature or header of the email will reinforce your brand’s identity and encourage readers to take positive action.
The bottom line – Get strategic with your logo placement
As you can see, logo placement is more important than it may first appear. Effective and consistent placement will demonstrate the strength and reliability of your janitorial products and services, helping you stay competitive in a tough market environment.