As someone in the janitorial industry, you have one major e-commerce core task: drive buyers to the right SKU in a minimal number of clicks—and trigger the order. Effective SEO marries clear catalog structure, truly useful copy, and concise technical implementation, so searches for mop heads, can liners, dispensers, or floor finish go directly into the page that fills the need and converts.
Use this short playbook as a guide for fixes—from IA and nomenclature to schema and on-page components.
1) Start from intention and controlled info structure
Pair each question with the behavior a shopper wants. Exploratory questions (e.g., "disinfectant vs sanitizer") should appear in guides or FAQs that route shoppers to the correct Product Listing Pages (PLP)/Product Detail Pages (PDP), while transactional phrases (e.g., "bulk paper towels") should land on PLP/PDPs. Make it flat and clear, aid orientation through breadcrumb paths, and normalize labels and nomenclature to help prevent confusion.
2) Get PLPs and PDPs to earn their keep
Get the basics correct: write title tags/H1s that use the product type and a single core modifier (e.g., "30–45 gal can liners, high-density, case of 200"). Add faceted filters for specs buyers actually use, but index only valuable combinations. Replace manufacturer boilerplate with unique copy—use cases (schools, healthcare), surfaces, dwell time, and compliance notes—and add trust signals like SDS links.
3) Ship the technical signals
Implement Product schema (price, availability, SKU, brand) and consider Organization and FAQ schema for broader visibility. Use canonicals on filtered URLs and no index low-value facets to prevent duplication. Faster, clearer pages win rankings—and orders.
4) Build a resource hub that sells
Publish buying guides (e.g., dispenser selection), comparison pieces (quat vs. bleach), and maintenance checklists tailored to verticals like K–12, foodservice, and healthcare. Short demo videos embedded on PDPs increase time on page and reduce returns. From every article, link to the relevant PLPs/PDPs with descriptive anchor text (“commercial trash bags,” not “click here”).
5) Capture local and wholesale demand
Even distributors without storefronts benefit from local signals. Build location pages with consistent NAP, inventory highlights, and pickup options. For B2B buyers, showcase net terms, punchout/EDI support, and volume pricing—great long-tail keywords for institutional procurement.
6) Close the loop with data
Measure revenue by landing page to learn which categories generate dollars, not just clicks. Mine site-search logs for synonyms (“bin liners” vs. “trash bags”) to fill gaps. Keep a change log of category launches, title tweaks, and copy tests; review monthly and scale what works across product families.
7) Elevate onsite search and merchandising (new)
Treat internal search like a revenue engine. Autocomplete should surface top categories, popular SKUs, and “did-you-mean” suggestions for misspellings (e.g., “sanitiser”). Rank results using business rules: in-stock items first, higher margins boosted, discontinued variants suppressed. Add dynamic badges—“Case Discount,” “Meets EPA N-List,” “Free Dispenser Program”—to search tiles and PLPs to drive clicks. On PDPs, show compatible refills, liners by capacity, and multi-pack breaks to raise AOV. These UX nudges convert high-intent buyers who are already close to purchase.
Bottom line
SEO success here isn’t about tricks—it’s about clarity. When structure mirrors buyer intent, pages are fast, data is marked up, and content genuinely helps, rankings translate into purchase orders. Start with your highest-margin categories of janitorial products and janitorial services, apply the steps above, and iterate.