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E-Newsletters

E-Newsletters

06 December 2021

While it tends to be overlooked in favor of newer digital marketing techniques, email is still one of the most effective advertising tools around.

SEO & the Holiday Shopping Season

SEO & the Holiday Shopping Season

15 November 2021

We’ll look at the importance of ranking in product listings and setting up unique/dedicated pages for holiday shoppers.

Local SEO: The Basics

Local SEO: The Basics

04 August 2021

Local SEO is focused on building a website’s visibility in searches with local intent—those where the user is seeking something in a specific geographic area

Blogs are Important for Business

Blogs are Important for Business

31 May 2021

Blogs are marketing channels (much like social media or email) that increase the visibility of a business or organization. But how, exactly, does that process work?

How Often Should You Redesign Your Website?

How Often Should You Redesign Your Website?

03 May 2021

Don’t think of your website as a consumable that needs to be swapped out at set intervals, think of it as a tool that needs to be sharpened frequently for ideal results.

Demystifying Google Ads

Demystifying Google Ads

01 February 2021

Almost every business owner has heard that Google is one of the keys to success, but what, exactly, does that mean?

Competitor Analysis and Digital Marketing

Competitor Analysis and Digital Marketing

11 January 2021

Since the days of Edison and Tesla (and probably well before their notorious rivalry), savvy business people have understood the value in watching their competitors to see what works for them.

How COVID-19 Has Impacted Advertising Revenue

How COVID-19 Has Impacted Advertising Revenue

09 November 2020

Buy rates are down across all platforms, though non-digital channels like television, radio, and print have been hit especially hard. And the implications of that trend are potentially far-reaching.

Artificial Intelligence is Shockingly Good at Horror

Artificial Intelligence is Shockingly Good at Horror

26 October 2020

Whether it’s intentional or not, artificial intelligence is especially skilled at crafting stories and artwork good for scares.

The Tricky Business of Redesigning Mascots

The Tricky Business of Redesigning Mascots

10 August 2020

A recognizable mascot—one that becomes part of the cultural language of the target of the audience—is undoubtedly a boon for any business or organization. But the most successful mascots are the ones that outlive the eras in which they were created, and that sort of longevity means updates and design overhauls are inevitable.

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