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Competitor Analysis and Digital Marketing

Competitor Analysis and Digital Marketing

11 January 2021

Since the days of Edison and Tesla (and probably well before their notorious rivalry), savvy business people have understood the value in watching their competitors to see what works for them.

How COVID-19 Has Impacted Advertising Revenue

How COVID-19 Has Impacted Advertising Revenue

09 November 2020

Buy rates are down across all platforms, though non-digital channels like television, radio, and print have been hit especially hard. And the implications of that trend are potentially far-reaching.

Artificial Intelligence is Shockingly Good at Horror

Artificial Intelligence is Shockingly Good at Horror

26 October 2020

Whether it’s intentional or not, artificial intelligence is especially skilled at crafting stories and artwork good for scares.

The Tricky Business of Redesigning Mascots

The Tricky Business of Redesigning Mascots

10 August 2020

A recognizable mascot—one that becomes part of the cultural language of the target of the audience—is undoubtedly a boon for any business or organization. But the most successful mascots are the ones that outlive the eras in which they were created, and that sort of longevity means updates and design overhauls are inevitable.

Managing Social Media Posts

Managing Social Media Posts

10 July 2020

Managing social media posts and when they go live can be streamlined with the use of a social media scheduler.

Gain Newsletter Subscribers

Gain Newsletter Subscribers

18 June 2020

To make sure your newsletter reaches your target audience, follow these tips to engage your subscribers at the outset.

The F-Pattern in Web Design

The F-Pattern in Web Design

04 June 2020

The way we organize information on a page has been evolving since humans first put utensil to surface. One of these best practices with the most staying pattern has been the F-pattern.

Big Data

Big Data

29 May 2020

Companies are tracking every piece of data about consumers while making a hefty profit from selling the information.

What Is GDPR

What Is GDPR

28 May 2020

Many companies note that they are changing policies to comply with GDPR. But what does that mean?

Why Local Listings Are Important for Your Business

Why Local Listings Are Important for Your Business

04 May 2020

If you’re wondering whether it’s worth it to claim your business on online local directories, consider this: more than 90 percent of consumers use search engines to find local businesses.

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