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Buy rates are down across all platforms, though non-digital channels like television, radio, and print have been hit especially hard. And the implications of that trend are potentially far-reaching.

Whether it’s intentional or not, artificial intelligence is especially skilled at crafting stories and artwork good for scares.

A recognizable mascot—one that becomes part of the cultural language of the target of the audience—is undoubtedly a boon for any business or organization. But the most successful mascots are the ones that outlive the eras in which they were created, and that sort of longevity means updates and design overhauls are inevitable.

Managing social media posts and when they go live can be streamlined with the use of a social media scheduler.

To make sure your newsletter reaches your target audience, follow these tips to engage your subscribers at the outset.

The way we organize information on a page has been evolving since humans first put utensil to surface. One of these best practices with the most staying pattern has been the F-pattern.

Companies are tracking every piece of data about consumers while making a hefty profit from selling the information.

Many companies note that they are changing policies to comply with GDPR. But what does that mean?

If you’re wondering whether it’s worth it to claim your business on online local directories, consider this: more than 90 percent of consumers use search engines to find local businesses.

Colors have a powerful impact on the way we feel. Whether it’s the color of our living room or the colors we wear in an interview, we can’t help but feel a certain way when we see certain colors.