Professionally Managed, Location-Based Search Engine Optimization

We’ve touched on search engine optimization (SEO) and the increased visibility that comes from pushing your business or organization as far up in search engine results as possible. But appearing near the top of search results focused on what your business or organization does is only part of the equation. If your business has a physical location that your clients can visit—a retail space, a workshop, an office, etc.—then you should also be concerned about local SEO. In the last year alone, Google searches involving the phrase “near me” have doubled. Over 70% of localized searches for brick-and-mortar establishments convert directly to foot traffic. Essentially, you need to be sure that when people search for the services you provide in your local area that your business or organization is listed accurately.

Think about local SEO this way: If you own a vintage clothing store that has a prominent e-commerce site, you want to appear near the top of search engine results whenever potential clients search for “vintage clothing.” But, if the physical storefront is in Chicago, you also want to appear near the top of results whenever potential clients search for “vintage clothing near me,” or “vintage clothing in Chicago.” Almost half of all Google searches have local intent, so good local SEO management maximizes the visibility of your online and physical footprints simultaneously.

Local SEO is often a more involved and distinct process than straight search engine optimization. Local SEO generally relies on claiming and properly maintaining search engine business entries like Google My Business (almost 90% of searchers find physical locations via GMB and/or Google Maps), optimizing your homepage or landing page to communicate business and location information to search engines, and more. We understand how to get your business or organization in front of the eyes that matter to you.